How Prose sells personalized haircare products at scale

There is no evidence to support that yacon root directly influences new hair growth. Yacon root supports a healthy scalp microbiome and a scalp environment that is conducive to new growth. Wouldn’t it be nice to be able to add moisture, shine, and bounce to your hair without the heaviness that some conditioners bring? If you’re looking to boost curls and minimize frizz, Conditioner could be the product for you. Prose products are all custom-formulated with ingredients tailored to suit your specific hair type, what you’d like to achieve with their products, your lifestyle, and even your location. Prose believes hair care is a personal journey, and for that reason, they create custom hair care products using different formulations unique to you.

The shampoo should be massaged into your hair starting at the roots and working down. For hair that’s suffered lots of sun and surf over the summer, this simple-to-use conditioning treatment will deliver soft and smooth strands. The product is flexible enough to be used as a daily conditioner and intensive enough to be used as a periodic deep-conditioning treatment or even overnight hair mask when needed.

As you can see, my natural waves and layers were clearly enhanced by the products. The volume SHOWED UP, wet braids overnight curls reaching one of my hair goals. All I did to my hair in the above pictures, is run a brush through it.

After several hours, I noticed my hair looking a little greasy and thought, “oh no.. After answering all questions and choosing among four scents, Prose generated a breakdown of each of our hair and scalp characteristics, followed by the ingredients in each of our products. “Pre-poos are great for removing buildup from your hair and scalp, especially since naturals tend to use a lot of heavy cream- or oil-based products,” says Santiago. “And since you always follow your pre-poo with a creamy cleanser and conditioner, you don’t need to worry about drying your hair out,” she adds. When I first received my routine (shampoo, conditioner, and leave-in conditioner), I was a little concerned about the size of the bottles. They are smaller than I’m used to, so I was worried I would have to order more frequently, but after my first wash, I knew that wasn’t going to be an issue.

My hair looked like the supremely nourished and hydrated kind you see in conditioner commercials, and I hardly had to put in any effort to achieve this glow. Seriously, I don’t think I’ll ever leave my house again without some of these drops. Just got the shampoo and conditioner and used it for the first time today. I’m so bummed this won’t be able to stay in rotation as it’s super pricey but I am thrilled to try it. Seriously, DO NOT move on until hair is COMPLETELY DRY – grab an old t-shirt or a silk scarf. This is what a lot of curly girls refer to as “SOTC” – Scrunch Out The Crunch.

The special formula works to add definition to your curl pattern and gives a light hold without a stiff finish. We’re squeezing more into our days than ever before, leaving our hair to fall limp by the wayside. This review shows that mango butter moisturizes the skin while protecting against UV rays. Sunflower oil has soothing properties and is non-comedogenic . Ingredients of the formula include mango butter, lilac extract, sunflower oil, castor oil, silk proteins, and jojoba oil.

Prose has all three products including a scalp mask, a hair oil, curl cream, leave-in spray and dry shampoo. As the name suggests, a pre-shampoo treatment is applied to hair before shampooing. Pre-shampoo hair treatments can come in any number of formulations, including butters, conditioners, hair masks, and hair oils. Depending on the particular product’s instructions, they are applied either to dry or wet hair before you cleanse with your normal shampoo and conditioner combo.

So when we had the opportunity to give Prose a go with the intention to have more good hair days, we jumped in head hair first. Vernon François, celebrity hairstylist and founder of hiseponymous haircare line, loves this treatment. “Philip Kingsley’s Elasticizer has always been a favorite of mine because it’s great for adding elasticity, bounce, and shine to kinks and curls,” says François. Use this product before you shampoo to improve your hair’s tensile strength and moisture retention. “Once processed, the corresponding shampoo and conditioner will be pH balanced to cleanse any excess residue from the mask and seal in all of its goodness,” she says.

“With a post-shampoo mask, hair is typically cleansed beforehand, then we apply the mask and rinse, feel a lot of the residue still on your hair when shampooing .” Compared to other shampoo/conditioner sets I’ve used, I have definitely noticed a difference in the appearance and health of my hair. Not only does less fall out in the shower, but it’s smoother and less filmy. As someone with a thick head of hair, normally it would take my hair ALL DAY to air dry, but after using these products my hair is completely dry in just a few hours (3-4 at most). Doing a pre-shampoo treatment provides extra insurance against frizz and dryness. It also allows you to address any special hair concerns you may have such as flaky scalp or product buildup.

This deep-repairing mask restores strength and brilliance—at a fraction of the budget. Acai palm and antioxidants repair damage and restore strength strand-by-strand, and it’s a drugstore hair mask pick that beauty lovers are swearing by. We’ve rounded up 10 masks for hair of all types and textures to help get your locks in tip-top shape.